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Backlinks play an important role in the SEO of a website. The giant Google attaches great importance to external links pointing to your various web pages. This last sees the relevance of your content. For the majority of SEO specialists, backlinks count about 70% in the referencing of a web page. However, it is necessary to determine how to generate backlinks effectively. For this, we present to you 5 effective ways to generate external links.

Analyze competitor blacklinks

You don't need to analyze the external links of all your competitors, just target the most relevant. Therefore, look for sites that have the same type of targets as yours as well as the positioning. Focus your attention at the start on your first 5 competitors. Once you have selected them, use SEO tools to carefully analyze their link. We By detail means the analysis of the links, their diversities, their anchors and many other elements. You can use analysis tools such as: Majestic SEO or Semrush.

Determine the potential of the blacklink

All SEO links do not have the same value, the quality of the links must take precedence over the quantity. Fact, here are some criteria for having quality links. – The links must come from a well referenced and quality site: to determine the value that Google grants to a website, you must analyze its pagerank and its page score. However, for better website analysis, it is better to use the Alexa ranking. – The number of subscribers on the various social networks: the links must be contextualized; make sure that the link pointing to your site is well contextualized.

Posting in forums and blogs

The problem with external links is that they are not generated by you. Therefore, you have no control over it. Therefore, you must create quality content so that it be taken up and linked. For your site to be well placed, you can write your own comments at the bottom of articles by placing links below.

Create a network dedicated to exchanging links with other SEOs

Google Alerts is a service that allows you to receive an email notification each time a useful content for you is published. Google Alerts is very useful for generating links. The principle of operation is simple, you just have to ask Google Alerts to notify you as soon as a no one mentions your product or brand name. Once you have received the notification, contact the web master and simply ask him to put a link pointing to your site. This technique is more original and effective than that of directories.

Use Google Alerts to identify targets

You don't need to analyze the external links of all your competitors, just target the most relevant. Therefore, look for sites that have the same type of targets as yours as well as the positioning. Focus your attention at the start on your first 5 competitors. Once you have selected them, use SEO tools to carefully analyze their link. We By detail means the analysis of the links, their diversities, their anchors and many other elements. You can use analysis tools such as: Majestic SEO or Semrush.

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