DIRECTORY
Historically, directories emerged with the advent of networked computing, which gives access to multiple users. A web directory is a database on which people easily find answers to their research. It provides updated information in real time and relies on data carriers. Directory is an information storage system capable of responding to an LDAP protocol …
ANCHOR LINK
Sites offer diverse and varied contents. It is important to highlight your site to inbound links. But how a link be quickly recognized on a site? It can recognize thanks to the anchor of the link. This means that the link must be followed. The anchor’s role is to show the clickable part of a …
ADWORDS
AdWords: keyword generator application The search for keywords when creating a site is a decisive step. It is from keyword that you can claim to have more visibility on the web. This is an essential element that must be taken into consideration. Site creators use a variety of platforms to find relevant keywords in order …
CAFFEINE
Google search engine has set up many technical infrastructures to improve SEO. Caffeine is officially in place. it is a total reorganization of the Google platform used for Crawler or indexing pages. Caffeine is by no means a change algorithm like Panda, Penguin and Hummingbird. Your positioning on search engines is not affected. With Caffeine, …
KEY EXPRESSION OR KEYWORDS
Keywords phrases The first step to consider when designing a site is the domain name and the search of keywords or key phrases. This is necessary for a quick and easy optimization of the site. The list of keywords or phrases are part of the strategies that webmasters rely on in order to improve their …
BLOG
Definition: Professional blog In general, a website is static. When completed, it is likely that its content is renewed regularly. By creating a professional blog, you will enrich your site permanently and will have more visitors. It is a very powerful marketing communication channel. Logically, the visibility of a site is due to its large …
WEB REPUTATION
What does web reputation mean? The decisive issues of a company are not limited solely on marketing mix, which is the key to success. in order to improve a long-term reputation in the competitive market, it is better for a company to use all available means to make itself known. That is why it would …
GOOGLE PANDA
Panda is a new algorithm of Google search engine. It has been set up to evaluate the search results of sites offering low quality content. This is also the case for sites that do not have sufficient content or have duplicate content. It’s like a kind of filter to avoid showing poor quality sites. It …
SEARCH ENGINE
A search engine is a web application that can find results on a well-defined search. The Internet is a web that contains a lot of information. The resources you are looking for on the web can be in the form of images, videos, files, articles, etc. A search engine lists all the pages on the …
INBOUND LINK
An inbound link is when a website makes a direct link to another. This is an SEO method that allows other sites to have more visitors. These are very useful tips that can bring in a large number of potential customers. If you want to enhance your image and have a lot of traffic, just …
DUPLICATE CONTENT
Duplicate Content: Definition Duplicate content is a concept that is often used for search engine optimization. It is the act of copying some or all of the content of a website. Duplicate text may be the same or have slight changes. Duplication can be done from another site or within the site in question. Copying …
POSITIONING
Positioning a site is to make it more prominent on search engines. When you reference a site, you make a cation, that is, you tell search engines, directories, network sites … that your site needs to be indexed. The goal of positioning is to generate a large amount of traffic to the site. It is …