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PINGOUIN ALC Digital

PENGUIN

Penguin is the serial name given to Google’s algorithm. This series aims to penalize ranking of sites that perform an abusive referencing to optimize their positioning on the search engines results, it is also called SERPS. Nowadays, to become known on the web, SEOs put in all possible means to improve their positioning. The implementation …

referencement payant SEA

PAID SEARCH OR SEA

The current mode of SEOs is natural referencing. But, you can also improve the visibility of your site by performing a paid search. Unlike SEO, SEA relies on the regular advertisement of high quality content. It is a long-term job as paid search is fast and highly place on search engines. The role of paid …

Link juice

LINK JUICE

DEFINITION Link juice ou Google juice is an can also be understood as “SEO juice” or ” referencing juice”. Link juice is the relevant value of a site as determined by search engines. In other words, it is the pure substance that flows between the web pages via their hyperlinks or simply the value of …

redaction web

WEB WRITTING

Copywriting is the essential actor of communication. However, web writting is different from press or books writings. When you start designing a website, it is important to consider the editorial aspect. The content of the site is very important for Internet users. copywriting has as aims to inform, convince, and to improve natural referencing hence …

lien profond

DEEP LINKING

Definition A deep link is a link that redirects the user to a specific page of an application or a site. it precisely indicates the location of the page. therefore, with deep linking you will be well edified about the content you wish to see display. How do deep links appear? Generally, deep links are …

Netlink

NETLINKING

Definitions Netlinking or Link building is a strategy that allows to obtain or increase Backlinks for it’s site to improve the visibility of it’s site on the search engines. The goal is for the site to appear before the search engine’s waterline. as such, to guarantee it’s visibility on the web it is important to …

Backlink

BACKLINK

Definitions Backlink is a hyperlink pointing to a website or a web page. A Backlink can come from the same site (link between the pages of the same site) or other site (link of a page of another site which points towards your site). Reason why they are also called inbound links or outbound links. …

balise meta

META DESCRIPTION TAG

What is meta description tag? The meta description tag makes it possible to make a description of the page related to the Title of the site by including key words on which one wants to position itself. The meta description tag on Google looks like this: What are meta tags for? This is a relevant …

Https ALC Digital

HTTPS

Definition: HTTPS (HyperText Transfer Protocol Secure)) is a transmission protocol used to connect to a secure Web server. This protocol makes it possible to verify the identity of the web site accessed, it guarantees confidentiality and integrity in data exchanges between a client and the server by means of an authentic certificate. Protocol used: There …

Indexation

INDEXING

What is the meaning of indexing: Google’s case When you create a site, it is indexed by search engine robots. To be visible on search engines, search engines analyze your site. This is known as indexing. In other words, indexing refers to the action of a robot in a search engine. Each search engine has …

Erreure 404

404 CODE

People visit the net every day for information. While browsing the internet, the following message may appear: Error 404 or 404 file not found. This is a message or code that tells you that the HTTP server does not know this page, as such it does not exist. Other meanings of 404 code According to …

SERPS

SERPS by definition means search engine results page. These are the different searches posted by search engines. This is a term that is mostly used by SEO experts. When you request information from a search engine, it instantly displays several answers related to your request. Which is to say that, the different search engines generate …