Joy, fear, sadness and even anxiety are the different emotions that a simple advertisement can arouse in us. And each color you use has a symbolism representing these emotions and you must use them consistently for it to have a convincing impact.
• Yellow: happiness, youth, positivity;
• Orange: communication, ambition, warmth;
• Red: desire, love/violence, danger, anger;
• Pink: romanticism, sweetness; suitable for a female target;
• Blue: reliability, quality, trust; suitable for a male target;
• Green: harmony, health, calm, growth, solidarity;
• Purple: loyalty, wealth, power, wisdom;
• Brown: earth, stability, friendship, reliability;
• White: purity, cleanliness, luxury;
• Black: elegance, strength, authority, intelligence; on the other hand too much black has a negative connotation;
• Grey: professionalism, pragmatism.
Colors have a language specific to the technology you use to design your palette. We explain 4 languages to you so that you are edified on the subject. Moreover, if it seems too complicated, contact an agency specializing in the field such as ALC digital.
• RGB or RGB (red, green, blue) : it is color coding system resulting from primary colors for videos and screens;
• CMYK or CMYK (cyan magenta, yellow, black) : by using the printing system, this coding system allows the production of a fairly wide colorimetric spectrum
• The html (color coding in hexadecimal) : it allows to have a palette of 16,777,2016 colors insofar as all browsers can interpret them. This is valid for screens as well;
• The CSS standard (computer language that describes the presentation of documents in HTML and XML) : offers a wide choice for defining colors by name with decimal notation.
It is not easy to use free website builder software online just because of the limit of free. Therefore, when you set out to create a site, always seek the services of a digital agency. The creation of an online site will be facilitated with the qualified technicians working on the project. Our digital communication agency is qualified for this, and also facilitates the promotion of this site.
The digital world, so where are you? Today, digital is the new language of the world. At ALC digital, we speak it fluently. Our digital/SMMA agency is built around a hardworking, meticulous, multidisciplinary team, which is made up of experts eager to find the most original solutions using the latest innovations and technologies.
